Search Engine Optimization (SEO) has been an important tool in the digital world since the mid 1990s, yet 20 years after its introduction it still confuses the majority of those who are in a position to leverage it.
Simply put, SEO is the art of ensuring those who use search engines to find you, can do so easily.
Not all SEO is created equally, and there are both paid and organic ways to leverage it, but those who best harness its ability to attract an audience likely leverage a strategic mix of both.
We will not be covering SEO strategy in this blog, except to clarify that much like everything else you do in life, the value that comes from proper SEO strategy is magnified tenfold when you have multiple efforts pulling together towards the same goal.
Are you currently putting efforts into SEO, but not seeing the results you’d expect?
Do you find yourself investing what you perceive to be the same time and resources into SEO as your identified competitors, but aren’t seeing the same growth?
We can help you discover why, and then show you a more efficient and effective strategy designed to produce the results you expect.
Reasons Your SEO is Failing
Search engine optimization(SEO) is a wide practice involving several components that need to work together to see optimized results. If you aren’t seeing the growth, here’s a list of potential reasons why:
Outdated or Poor SEO Practice
First, search engines like Google continue to update their algorithm (how it ranks and rewards efforts). This means that if your strategy is not in sync with the latest Google working model, it may not yield results.
Some additional issues that contribute to poor SEO practice include:
- Irrelevant keyword research and usage - a disconnect between how you talk and how your audiences talk about what you offer.
- Unoptimized written content and blog post - copy that does not connect to best-practice will not attract search engines as well as content that knows all the “tricks of the trade”
- Poor or non-existent link building - thinking that “if you build it, they will come”
Absence of SEO Campaign Analytics
Set it and forget it is a great way to make an easy rotisserie chicken in the mid-90s, but it’s no way to strategically capitalize on SEO. Setting up SEO without tracking, testing and adjusting its approach is a waste of your time and money.
Just like anything else in marketing, proper SEO requires research, time and attention to detail that far too many brands either don’t understand or choose not to invest in (often because it’s too complicated or appears too complicated to do in-house, and too expensive to pay an expert to do contractually.
Poor Website User Experience
It's fine that you drive visitors to your website, but can they interact with your website easily?
Gone are the days when you could “trick” search engines into recommending you to their searchers; Google ranks websites with high visitor dwell time due to optimal user experience.
A poor user experience will make the visitor spend less time on your website, and this means only one thing to search engines; your site isn’t relevant and isn’t worth sending people to.
So, what can you do to ensure you capitalize on the benefits of SEO, keep your efforts efficient and effective, all while evolving along with the times?
How HubSpot Manages SEO Efforts: Everything Pulling Together
If you are wondering whether HubSpot is good for SEO, the answer is YES!
HubSpot has highly effective SEO features and resources that hold great benefits for your team, specifically: the best CMS for SEO.
HubSpot makes it easy to effortlessly manage the setup, integration and tracking of all your efforts thanks to easy-to-follow guidance on how to optimize and leverage everything you do via the following tools.
HubSpot SEO Strategy Tool
HubSpot offers a marketing Hub professional team account with exclusive access to SEO keyword strategy tools that clarify best-practice as it evolves, complete with audit and recommendation tools that will guide all efforts in real time.
HubSpot Website Grader
Since Google considers the performance of your website, and informs you where you excel or fall short to allow you to adjust before you launch.
- Website performance for key SEO metrics
- SEO readiness: this will involve meta descriptions, descriptive links, and content plugin
- Overall website user experience
As the name implies, this feature helps optimize your content by indicating SEO issues and recommending ways to improve everything from your headline to your closing call to action.
Bonus: HubSpot offers a wealth of free SEO resources from courses to templates, SEO starter packs etc. HubSpot has everything in place for a successful SEO campaign.
Find out how simple and beneficial SEO can be when you choose the power of HubSpot.
Contact us today.