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Search Engine Optimization (SEO) has been an important tool in the digital world since the mid 1990s, yet 20 years after its introduction it still confuses the majority of those who are in a position to leverage it. 

When you launch an online business or a blog, your initial days are spent researching the market, analyzing the competition, and maybe, seeking funds. You imagine that subscribers will come if you offer great value and perspective. After a few months, it starts to pinch. Why is finding subscribers so difficult? If you have just started a digital business and do not have the right partners and...