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Search Engine Optimization (SEO) has been an important tool in the digital world since the mid 1990s, yet 20 years after its introduction it still confuses the majority of those who are in a position to leverage it. 

Are you forcing your employees to take the long way to work? 

Businesses are going to great lengths to update their websites this year. Two key trends are driving this change, both as a result of Covid-19:

A website is a critical milestone in your company’s roadmap, especially in today’s digital era. It is supported by several investments in earned and paid media to fulfill its objective of generating sales. In this guide, we will examine the relationship between PPC and web design to help you build a better future for your website. You can think of PPC as the train and your website as a tourist...

A dysfunctional website can take a huge toll on your online business. Research suggests that poorly designed websites are causing businesses to forfeit $2.6 billion in revenues every year. The highest fatality rates among corporate websites are often a result of inherently bad structures and poor aesthetics. But it’s not just about the ‘look and feels’ anymore. If your website is taking too long...

Content is King. And Visual Content is the future.

When you launch an online business or a blog, your initial days are spent researching the market, analyzing the competition, and maybe, seeking funds. You imagine that subscribers will come if you offer great value and perspective. After a few months, it starts to pinch. Why is finding subscribers so difficult? If you have just started a digital business and do not have the right partners and...