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WTF Is Going on at the Coco Brooks Marketing Department?
  • by Chad Hason |
  • 4 min read

WTF Is Going on at the Coco Brooks Marketing Department?

I love me some Coco Brooks pizza! 

Stolen Valour: The Risks and Rewards of Celebrity Endorsements
  • by Chad Hason |
  • 3 min read

Stolen Valour: The Risks and Rewards of Celebrity Endorsements

One of the most common and risky things a brand can do to secure consideration from new audiences is...

There's a Seinfeld Episode for That
  • by Chad Hason |
  • 15 min read

There's a Seinfeld Episode for That

I've always said that every situation in life can be explained using a Seinfeld episode example. Let...

Professionals Versus 'Professionalism'
  • by Chad Hason |
  • 11 min read

Professionals Versus 'Professionalism'

There is a big difference between "professionals" — that is, people who are so darn good at what the...

What's in a Name?
  • by Chad Hason |
  • 8 min read

What's in a Name?

What's in a name?   When it comes to branding, your name can go a long way towards telling people wh...

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