Doing a lot with four inches • Put the milk up front • Opportunity needs a door • Say less, loudly • Who loves blue cheese? • Better done than perfect • Don’t just do it, do it with gusto! •

Book Chad Hason

Author, Brand Strategist, Speaker

You’ve heard enough “thought leaders” say a lot without saying anything. Chad Hason is here to fix that.

Author of Brand is a Verb and co-founder of Agency Atlas, Chad has spent over 20 years helping brands stop bullshitting themselves and start showing up with meaning, momentum, and a message that matters. His talks aren’t TED-polished. They’re sharp, honest, occasionally funny (okay—often funny), and always grounded in real-world, real-business insight.

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Who the Hell
is Chad Hason?

Chad is a brand strategist, creative writer, public speaker, and owner of Agency Atlas—a Canadian marketing studio known for turning startup ideas into razor-sharp strategy, and turning decent brands into damn good ones. He’s helped everyone from scrappy startups to national players figure out who they are and how to matter.

His first book, Brand is a Verb, is a rallying cry for any business still stuck “working on their brand.” Spoiler: your brand isn’t a logo. It’s how you show up. And if you’re not clear, confident, and consistent—you run the risk of losing out to a brand that is.

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Speaking That Sticks

Chad doesn’t deliver lectures.
He delivers metaphoric gut punches. 

With over 20 tailored topics to choose from—including audience-specific talks for executive teams, marketers, entrepreneurs, and corporate misfits—you’ll be able to ensure relevance and a desired return on your investment. 

Don’t expect slides with clichés or unattainable . Expect expert insight. Expect relatable stories. 

Expect to better understand how to support and promote your brand, and to be filled with the energy and confidence required to do something about it. 

popular topics include:

  • Brand is a Verb: Stop Talking, Start Showing
  • It doesn’t matter what you say if your breath stinks?
  • Who loves blue cheese?
  • Brand = Culture
  • Exceptional Employee Experiences Drive Exceptional Brand Experiences
  • Forget the Feature - Sell the Value
  • The first sale is marketing, the rest is brand
  • If you aren’t turning anyone off, you likely aren’t turning anyone on. 
Don’t see what you need?
Contact Chad to build something custom.
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Why Book Chad?

You’re tired of speakers who say nothing in a nice suit. You want someone who can cut through the silence, spark change, and give your audience insight they’ll actually use.

Book Chad if you’re:

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    Hosting a conference or event and want a speaker who will get people off their phones and engaged as a group.
  • list2
    A founder staring down a rebrand, launch, or existential crisis looking to get clarity or support for the long road ahead.
  • list3
    A company who knows your brand is flat—but doesn’t know what to do about it.

Speaking Packages

Because your budget shouldn’t get in the way of a good kick in the brand.

the spark

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30-Minute Keynote  - $2,500

Goal: Engage and Entertain

We keep it light and touch on general concepts, appropriate examples and some high-level calls to action.

Perfect for kicking off an event, shaking up a sleepy crowd, or injecting energy into a room that’s heard it all before. Comes with zero fluff, one big message, and just enough swearing to make it memorable.

the flame

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45-Minute Keynote + Audience QA – $5,000

Goal: Deep dive into strategy, identity, or storytelling

For events that need more than a jolt—a full-on shift in how people think about brand, marketing, or growth. This is part inspiration, part practical playbook, delivered with the energy of a comedian and the clarity of a surgeon.

the firestarter

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Day-Long Private Workshop + 20 Books – $10,000

Goal: Strategic facilitation for leadership teams, marketing departments, or founders

A hands-on, high-impact session designed to solve a real brand challenge. We’ll uncover what your brand really stands for, sharpen your positioning, and set fire to all the tired ideas slowing you down. Custom pre-work and a post-session action plan included. No passengers allowed

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Ready to Add Some Fire to Your Brand-Focused Event?

book chad now

Real brand building starts with honesty. Let's talk. Then let’s do something 
worth talking about. 

VISIT AGENCY ATLAS