Hi, I’m Chad, and this is my first book. 

As a career Brand Strategist, author, and public speaker my passion revolves around teaching today’s personal and professional brands what it takes to succeed in a world where everyone is watching.

During the day, my time is spent running Agency Atlas as Co-Founder and CEO, as well as spending as much time as I can with my wife and two boys. Proudly Canadian, I have spent most of my professional career in Calgary, Alberta, and have deep ties to a long list of professional and charitable communities.

After close to 20 years working with entrepreneurs and educating them on brand and marketing best-practice, I couldn’t help but notice the same common misconceptions, left turns, and shortcomings repeated by well-meaning but under-educated brands. This book addresses each one of them, including real-world examples that are easy to recognize, and relate to.

My goal is simple; help people understand the importance of brand on their way to creating and promoting their own. My hope in writing this book is to bring the private strategy sessions I have with individual clients, and deliver them to the masses — making what has become obvious to me, inspiring and instructional for you!