![BXC-logo-train](https://www.agencyatlas.ca/hs-fs/hubfs/BXC-logo-train.png?width=358&height=308&name=BXC-logo-train.png)
Project
Overview
Boxcar Cannabis is a micro-grow cannabis LP operating out of Armstrong BC that was looking for a brand that would stand out, attract eyes, and start conversations around their unique approach to cultivation.
Our proposed brand connected directly to the history of their town and provided a metaphor for progress, transparency, and growth of all kinds. Using imagery that connected to the small-town roots and long-standing culture of both BC and Saskatchewan (where a large portion of their products would be sold) we created a look and feel that was fun, flexible, and focused on community.
What We Did
- Delivered brand guidelines and strategy
- Designed SWAG
- Created website social content
- Took unique approach to the design of each (s)train car(d) that creatively captures their most attractive differentiators
![BXC-logo-badge](https://www.agencyatlas.ca/hs-fs/hubfs/BXC-logo-badge.png?width=267&height=266&name=BXC-logo-badge.png)
![BXC-logo-train](https://www.agencyatlas.ca/hs-fs/hubfs/BXC-logo-train.png?width=358&height=308&name=BXC-logo-train.png)
![BXC-logo-badge](https://www.agencyatlas.ca/hs-fs/hubfs/BXC-logo-badge.png?width=267&height=266&name=BXC-logo-badge.png)
boxcar cannabis
Boxcar Cannabis is a micro-grow cannabis LP operating out of Armstrong BC that was looking for a brand that would stand out, attract eyes and start conversations around their unique approach to cultivation.
Our proposed brand connected directly to the history of their town, and provided a metaphor for progress, transparency and growth of all kinds. Using imagery that connected to the small town roots and long-standing culture of both BC and Saskatchewan (where a large portion of their products would be sold) we created a look and feel that was fun, flexible and focused on community.
(S)train car(d)
Working in collaboration with their internal management team, we delivered their brand, SWAG, website social content, and a unique approach to the design of each (s)train car(d) that creatively captures their most attractive differentiators.
![Orange Creamsicle Ticket](https://www.agencyatlas.ca/hs-fs/hubfs/Orange%20Creamsicle%20Ticket.png?width=1440&height=1275&name=Orange%20Creamsicle%20Ticket.png)
![Strain card](https://www.agencyatlas.ca/hs-fs/hubfs/Strain%20card.png?width=2000&name=Strain%20card.png)
![](https://www.agencyatlas.ca/hubfs/Orange%20Creamsicle%20Card.png)
(S)traincar(d)
Working in collaboration with their internal management team, we delivered their brand, SWAG, website social content and a unique approach to the design of each (s)train car(d) that creatively captures their most attractive differentiators.
![Train Card Mobile](https://www.agencyatlas.ca/hs-fs/hubfs/Train%20Card%20Mobile.png?width=786&height=1515&name=Train%20Card%20Mobile.png)
![](https://www.agencyatlas.ca/hubfs/Orange%20Cream.png)
![Mockup-desktop](https://www.agencyatlas.ca/hs-fs/hubfs/Mockup-desktop.png?width=1440&height=1367&name=Mockup-desktop.png)
![T-shirt group](https://www.agencyatlas.ca/hs-fs/hubfs/T-shirt%20group.png?width=815&height=752&name=T-shirt%20group.png)
![Bottom Mockup](https://www.agencyatlas.ca/hs-fs/hubfs/Bottom%20Mockup.png?width=641&height=1749&name=Bottom%20Mockup.png)
website
![BoxCar Desktop](https://www.agencyatlas.ca/hs-fs/hubfs/BoxCar%20Desktop.png?width=1270&height=754&name=BoxCar%20Desktop.png)
![boxcar-mobie](https://www.agencyatlas.ca/hs-fs/hubfs/boxcar-mobie.png?width=497&height=810&name=boxcar-mobie.png)
![BOX-Website-Homepage](https://www.agencyatlas.ca/hs-fs/hubfs/BOX-Website-Homepage.png?width=757&height=1943&name=BOX-Website-Homepage.png)
![boxcar-mobie-mockup](https://www.agencyatlas.ca/hs-fs/hubfs/boxcar-mobie-mockup.png?width=393&height=713&name=boxcar-mobie-mockup.png)