DESIGN & DEVELOPMENT
Equipped with a refreshed brand, Peloton turned their attention to the rest of their marketing and communications assets, and tasked us with updates to their websites, sales materials, infographics, reporting documents and more.
WEBSITE
Our goal for Peloton's website update was to ensure their culture of innovation was shown as much as it was told. In addition to a complete design refresh, we offered a revised UX/UI, updated imagery and revised copy to reflect a more accurate representation of their focus, advantages and brand positioning.
Peloton Video
In an effort to respond to the feedback received about their product UI, Peloton had us put together an educational and inspirational video showcasing all of the UI improvements and summary of unique features and benefits, now offered across the Peloton Platform.
Employee handbook
Peloton takes their culture seriously, and after seeing an Employee Handbook we did for Galatea, reached out to see if we could capture their unique culture in a way that would be engaging and informative. Equipped with a solid understanding of their culture and brand, we used humour, storytelling and attractive design to welcome employees and ensure they knew everything they needed to about Peloton, its history, its positioning, and its exciting future!
