CDN

Branding & Logo Design

CDN came to us at a time of growth and transition. They were a national organization about to merge with another company and expand operations into the United States. In addition to their imagery being outdated, their brand messaging lacked the clarity and energy required to break through the noise of their competitors.

#018BBA

#02344e

#FFFFFF

#444545

#DC5826

#936A4D

creative

They wanted to showcase their strength, relevance, and innovative approach to their industry, and doing so with help from their attention-grabbing rebrand, catalyzed their efforts into something truly newsworthy.

In addition to a full rebrand of CDN, we also rebranded EXILE to connect strategically, and then redid everything from their website to their ad campaigns, video scripts, SWAG, signage, ESG reports, corporate suite, vehicle wraps, uniforms, and trade show assets.

SwAG

When you have a brand that you're proud of, you want to show it off. In working with CDN we didn't just plaster their name on anything we could; we strategized what branded items would they wear proudly, both on the job site and anywhere their lives took them. The result was a boost in brand pride, and thousands of new brand touch points scattered all across North America. swag

Website

The website is the port of call for all sales and marketing efforts, and so our goal was to deliver a rebranded UX that considered existing and future audiences, current goals, existing misconceptions and modern best-practices. The result was two integrated websites that were both separate and complementary, optimized for SEO and strategically designed to contribute to go-forward marketing and sales processes. We also rewrote their messaging to be skimmable and succinct where necessary, and presented the need for video wherever appropriate to cater to today's audience preferences. The results were immediate and positive, with traffic, brand recognition, employee resumes and sales all increasing as a result of the rebrand.