You may have noticed a handy little blue stick figure hanging out at the bottom of our website lately. He’s our newest employee and his main job is to make our website accessible for everyone.
There are many applications out there that can help people to overcome most struggles with media, technology, and accessibility. However, most of it is an afterthought until you are faced with a customer who cannot access your company.
Integrating accessibilities is not just nice to have anymore, it is imperative in today’s digital world. The world is continually evolving into a diverse and accessible place for everyone, partially due to the fact that many countries worldwide have created accessibility legislation to make the internet an accessible place.
Recent statistics say 1 in 5 adults have a disability that requires support in the digital space. That is 20% of people have a disability, and most disabilities are not visible. The complex shift in the digital world since COVID-19 highlighted many inadequacies of the digital space, and the struggles that many people face just trying to access their needs without leaving their homes. It was a glaring spotlight on companies that don’t have the most user-friendly experiences or accessible websites. I am still haunted by trying to order groceries on terrible websites.
Accessibility is more than just seniors needing larger font sizes, it also includes ADHD, seizures, vision impairments, physical impairments, and more.
Do you know how your website looks to someone who is colourblind? Your flashy graphic website may look fantastic to you, but can someone with epilepsy access your company? There are many questions that come up when you start to think about if your customers can access your company.
This is where Atlas and accessiBe can help. We have partnered with accessiBe to create digital spaces that are not only incredibly visually stunning, but are also accessible.
There are pre-set profiles that have been created by accessiBe that will automatically adjust your whole website at the click of a button:
Seizure Safe Profile - For those with epilepsy
Clear flashes and reduces colour to eliminate the risk of seizures
Vision Impaired Profile - for those with Degraded Eyesight, tunnel Vision, Cataracts, Colour Blindness and more
Enhances websites visuals based on requirements
ADHD Friendly Profile - for those with ADHD and Neurodevelopmental disorders
More focus and fewer distractions
Cognitive disability profile - for those with dyslexia, Autism and more
Assists with reading and focusing
Keyboard navigation (motor) - for those with motor impairments
Use a website with a keyboard instead of a mouse
Blind Users (Screen reader) - for blind users
Optimizes the website for screen-readers
If that isn’t exactly what is needed, or more adjustments are needed, there is the ability to manually adjust various other points:
Highlighting titles and links
Letter spacing and more
Dark and light contrast
And colour adjustments
Ability to stop animations
Highlight focus and hovers
An accessible website is good for business. It increases your company’s SEO, improves your brand, increases your customer base, and creates an inclusive and accessible world for all.
At Agency Atlas, we know how to create a more accessible and beautiful digital world built with intention. Contact us to increase your company’s standing with your very own blue buddy!