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Landing Pages

In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online.

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How HubSpot Saves Marketing Teams

Jan 28, 2021 25 min read

Are you forcing your employees to take the long way to work? 

It seems weird to think that anyone would embrace the inefficient time and money wasting practice of sending their employees the long or wrong way to work every day, and yet without optimizing your marketing and sales tools, that’s exactly what you’re doing…

Not sure if this applies to you, then ask yourself:

Are there measures in place to help your team carry out marketing tasks effortlessly? 

Are you forcing your team to work with outdated tools, models and technologies?

Are all your tools seamlessly integrated to pull together towards identified goals?

Are you using different, third-party platforms for email, ads, blogs, sales and SEO? 

Are you giving your competitors an edge simply by refusing to optimize efforts you’ve already adopted?

 

Something You Should Know!!

We are in an era where businesses and companies have dropped traditional operation models. Everything from how you manage your team and how your team performs their prospective duties to how leads engage - everything is digitized and anyone hoping that trend will change is in for some major disappointment and lost opportunities as we continue to barrel down the path towards Web3.

Companies that figure out a way to optimize, integrate and leverage their digital tools in 2022 will not only have a huge advantage over their competition in the short term; they will also be better positioned to attract the best employees and clients as the world enters, engages and learns to trust the culture and capabilities of Web3 long into the future. 

Where The Problem Lies

Despite the outbursting wave of technology over the past decade, companies continue to approach technology reactively; clinging to outdated tools and practices they understand, rather than take a risk with something that they don’t fully understand. 

Even when convinced of the value of these digital marketing and sales tools, most companies limp in, utilizing a fraction of the tool’s abilities via an unoptimized and non-strategic approach, and then justifying the results as confirmation of their skepticism. 

This reactive approach to technology will never equip you as well as a proactive approach that identifies your exact functionality needs and user preferences, before customizing an ideal fit for your unique needs. 

Sounds good - but where should you start? 

May we present HubSpot as the ideal solution to every marketing challenge, goal and opportunity you can throw at it? 

What Is HubSpot: A Quick Insight

HubSpot is a perfect resource for marketers. It is a cloud-based customer relationship management(CRM) tool that helps your company manage, market, and sell efficiently.

Another question goes thus, what is HubSpot CRM used for?

The HubSpot CRM helps;

  •         Coordinate marketing and sales team
  •         Optimize your inbound marketing strategy to generate leads
  •         Increase return of investment (ROI)
  •         And every other form of company management

Stop Taking The Long Route: HubSpot Makes It Simple and Faster

Don’t underestimate the importance of time management as a way to boost your team's confidence and improve the overall efficiency of their efforts.  

There are creative ways to save time and money, and HubSpot offers the high-quality features, integration and ongoing audits required to ensure effective, end-to-end marketing solutions.

Here’s how:

 

Customer Service 

HubSpot helps your customer service team work seamlessly via:

  •         Ticket creation and its dynamics to help receive, organize and respond to customers' questions or complaints.
  •         Live chat feature: allows your team to communicate with customers on the go.
  •         Email templates and inbox to keep all conversations organized and tidy

For Your Marketing Team

Your marketing can get it all together with HubSpot.

  •         Lead capturing, and generation made super easy with landing pages and forms
  •         Email marketing and email evaluation metrics to aid and manage marketing campaigns
  •         Features to manage Ad campaigns
  •         Exquisite email templates to guide marketing teams
  •         Live chatbot for real-time interaction with visitors

For Your Sales Representatives

Your sales team can convert quicker with HubSpot by leveraging the following features.

  •       A comprehensive dashboard to view and organize the company's sales pipelines
  •         Features to create and assign a task, send emails, make and record calls.
  •         Ability to store company records and contacts
  •         HubSpot can update customer deals automatically
  •         Ability to track activities of leads
  •         Live chat
  •         Outlook and Gmail integration

 

In all, HubSpot supports Over 200 seamless integrations.

If you are curious whether you are fully optimized, or worse, if you know you aren’t, let us help you discover how HubSpot brings everything together.

We offer no-obligation audits of your current website and third-party tools to see if we can provide recommendations on ways to optimize or upgrade your approach.