Four Reasons Why Big Brands Hire Small Agencies

Jan 3, 2019 | ROBBIE GILCHRIST

When it comes to creative work, many people have the idea that a bigger agency is better. After all, the conventional wisdom says that with a big agency, you would have access to more resources. Big firms often have a long track record of winning some pretty impressive-sounding awards. And they have name recognition; the old saw “no one ever got fired for hiring IBM” could just as easily say BBDO or McCann when it comes to creative agencies.

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