Ad Age’s 2019 industry predictions

Jan 11, 2019 | ROBBIE GILCHRIST

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead...

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Four Reasons Why Big Brands Hire Small Agencies

Jan 3, 2019 | ROBBIE GILCHRIST

When it comes to creative work, many people have the idea that a bigger agency is better. After all, the conventional wisdom says that with a big agency, you would have access to more resources. Big firms often have a...

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